Here’s what’s been cooking


Here you will find the latest news on Traffic Lab. We regularly attend iGaming conferences and events across the world and can often be spotted at profession-specific conferences in Denmark and abroad. Our news page also contains updates on office life, industry press coverage, and award-nominations. There’s always something new bubbling at Traffic Lab!

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01 TrafficLab News - Embracing Change: A CEO's Journey Towards Balance and Growth

News article published 13th of May 2024

Embracing Change: A CEO's Journey Towards Balance and Growth

In the fast-paced world of business, transitions are not just inevitable; they are often essential for personal growth and organizational progress. Recently, we had the opportunity to sit down with Sebastian Agerskov, the visionary founder behind Traffic Lab, as he shared his decision to step back from his role as CEO. His reasons reflect a deep understanding of the importance of work-life balance and a commitment to more responsibility to the rest of the organization.
Let's delve into his insights on this pivotal decision and what lies ahead.

Prioritizing Family and Health
When asked why now was the right time to step back as CEO, Sebastian emphasized his desire to prioritize his family and health. In today's hyperconnected world, it's all too easy for executives to become consumed by their roles, often at the expense of their personal lives. By recognizing the desire to step back, Sebastian sets an inspiring example of the importance of self-care and maintaining meaningful relationships outside of the company.

Embracing New Projects
Looking forward, Sebastian expressed excitement about having more time to dedicate to new projects that he can be hands-on with. This eagerness to explore new opportunities highlights his entrepreneurial spirit and willingness to embrace change. It's a testament to his dedication to innovation and continuous learning, qualities that have undoubtedly contributed to the success of Traffic Lab.

Reflecting on Fond Memories
As part of stepping back, Sebastian acknowledges that he will miss going to the office every day and seeing the people he has worked with. This sentiment speaks volumes about the strong bonds he has formed within the company. Though his role may change, his impact on the company's culture and camaraderie will endure.

Pride in Collaboration and Achievement
When asked about his proudest achievement, Sebastian humbly credited the opportunity to work with bright people. This emphasis on collaboration and teamwork reflects his belief in the power of collective effort. His legacy is not just measured in profits and milestones but in the growth and development of those he has inspired along the way.

Lessons Learned and Future Outlook
As a CEO and Founder, Sebastian shared a valuable lesson he will carry with him into the future: keeping it simple, lean, and effective throughout all stages. This commitment to efficiency and focus underscores his strategic mindset and practical approach to business. It's a philosophy that has guided Traffic Lab through both challenges and triumphs and will continue to shape its trajectory in the years to come.

Confidence in the Future Looking ahead, Sebastian expressed confidence in the company's future, emphasizing that success ultimately hinges on execution. His unwavering belief in the team's ability to deliver results speaks to his trust in their talents and dedication. While his role may change, his commitment to the company's mission and vision remains steadfast, ensuring a seamless transition and continued growth.

In conclusion, Sebastian's decision to step back as CEO marks not just the end of an era but the beginning of a new chapter filled with opportunity and growth. His dedication to family, health, and personal fulfillment serves as a reminder that true success is measured not just in professional achievements but in the balance and happiness we find in all aspects of our lives. As Traffic Lab charts its course forward with a new CEO, Sebastian's legacy of leadership and integrity will continue to inspire and guide the company towards ever greater heights. Traffic Lab’s new CEO will be Peter Gunni, who has worked in Traffic Lab since 2017. He started working in the Marketing Department where he shortly after became CMO. When commercial data became a focal point for Traffic Lab a few years later, Peter shifted his focus to achieve better results via data. This shift made him CCO where he was leading a department of 4 subdepartments. Leading comes natural to Peter which makes him a great successor for Traffic Labs future.

02 TrafficLab News - See you soon at ICE & iGB Affiliate, London!

News article published 19th of January 2024

See you soon at ICE & iGB Affiliate, London!

As February approaches, our company is gearing up for an exhilarating journey to two prominent events in London – ICE Gaming and iGB Affiliate. Our appearance at these two major events (happening right next to each other, at ExCel London, almost simultaneously) does not only mark our presence in the heart of the iGaming industry but it also signifies Traffic Lab’s commitment to cultivation and nurturing of our connections and the pursuit of new partnerships.

In an industry that thrives on connection, relationships and collaboration, these events serve as vital platforms for networking, knowledge exchange, and the exploration of mutually beneficial opportunities.

ICE Gaming is a premier gaming event that draws operators, payment providers and game providers from across the globe. Traffic Lab sees this as an exciting opportunity to engage with key stakeholders in the industry and foster more lasting relationships that will benefit all parties.

Following ICE, our journey continues to iGB Affiliate 2024, an event tailored for affiliates and partners, where the focus will be on meeting with our existing partners, fostering relationships, and discussing collaborative ventures. The team is really looking forward to engaging in many insightful conversations, sharing updates on ongoing projects, and collectively shaping the future of our partnerships.

We are hoping to see many of our partners there!

03 TrafficLab News - Traffic Lab Honored with Prestigious Nomination and Unveils Modern Nordhavn Office

News article published 19th of December 2023

Traffic Lab Honored with Prestigious Nomination and Unveils Modern Nordhavn Office

We are thrilled to share some exciting news with all of you! It is with immense pleasure that we announce our nomination for the prestigious Affiliate of the Year award at EGR Nordics 2024. This nomination serves as a testament to the dedication and hard work of our entire team.

Moreover, as we reflect on our journey of progress, we are delighted to reveal that Traffic Lab is moving to a brand new modern office located in the beautiful Nordhavn area in Copenhagen. This move marks a significant milestone in our evolution, allowing us to embrace a modern workspace that fosters collaboration, creativity, and efficiency. We are excited about this new chapter and look forward to continuing our mission from this inspiring new location.

We share our heartfelt appreciation to our dedicated team members. Your hard work, passion, and dedication have been the driving force behind our success.

As the holiday season approaches, we want to take this opportunity to express our warmest wishes to everyone within the Traffic Lab family – our clients, employees, partners, and supporters. May this festive season be filled with joy, laughter, and cherished moments with your loved ones. We wish you a Merry Christmas and a happy New Year filled with happiness, success, and new opportunities.

Thank you once again for being an integral part of our journey. We are excited about the future and the milestones that await us. Here's to continued success and growth in the upcoming year!

04 TrafficLab News - Celebrating the first half of 2023

News article published 23rd of June 2023

Celebrating the first half of 2023

In the beginning of the year, we took a courageous step by opening our Malta office, laying the foundation for an exciting new chapter. The team in Malta proudly added a bundle of talent to our already outstanding team of +100 employees with 25 different nationalities, fostering a diverse and inclusive work environment.

Our focus on SEO has given us exceptional results, enhancing our online visibility and strengthening our presence. We are honored to have been awarded the Silver Winner Affiliate of the Year at the renowned EGR Nordic awards. This prestigious recognition underlines our commitment to excellence in the iGaming industry and motivates us to set even higher standards for ourselves.

As part of our dedication to continuous learning, we actively participated in industry conferences, among many the London iGB Affiliate Conference, Casinobeats in Malta and BrightonSEO. These events offered valuable opportunities to stay updated on industry trends, connect with industry leaders, and expand our network. In addition to professional development, we fostered a vibrant social culture within our organization. Our quarterly Lab Huddles, featuring engaging activities such as Escape Rooms and a Casino themed party, brought us closer together, fostering collaboration and celebrating our collective achievements.

The first half of 2023 has been a period of remarkable growth, diversity, and achievement. From opening our Malta office to expanding our team and achieving industry recognition, we have embraced success at every turn.
Next up for us is iGB Amsterdam, where you will meet our dedicated Accounts team. They will network, learn and keep themselves updated on the latest trends, innovations, and strategies in the dynamic realm of iGaming and Affiliates.

As we embark on the summer season, we are filled with enthusiasm and determination to continue our journey towards our dream and wish all of our friends and partners a fantastic summer.

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