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Here you will find the latest news on Traffic Lab. We regularly attend iGaming conferences and events across the world and can often be spotted at profession-specific conferences in Denmark and abroad. Our news page also contains updates on office life, industry press coverage, and award-nominations. There’s always something new bubbling at Traffic Lab!

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01 TrafficLab News - A New Chapter for Traffic Lab: Management Buyout Complete

News article published 4th of May 2026

A New Chapter for Traffic Lab: Management Buyout Complete

Traffic Lab has completed a management buyout. This is a significant shift in how the company is owned, structured, and built for the future, and we couldn't be more excited to share the news. Plus, one-third of our employees are now shareholders in Traffic Lab!

Ownership where it belongs
The best companies are built by people who are genuinely invested in their success, not just professionally, but personally. The management buyout puts ownership directly in the hands of the team that drives Traffic Lab forward every single day.

By broadening ownership across the company, we're aligning incentives, deepening accountability, and reinforcing the kind of culture that has made Traffic Lab one of the strongest affiliate businesses in iGaming. When the team wins, everyone wins.

How Traffic Lab got here
This transition was made possible by the trust and support of SJF Bank, which provided the financing to complete the transaction and played a key role in making this next chapter a reality for Traffic Lab.

We were also supported by the professional guidance of Kromann Reumert, one of Denmark's leading law firms, with Partner Jonas Eigil Nielsen leading the process as our trusted legal counsel throughout. Their expertise helped ensure the buyout was executed smoothly and with the right structures in place to support our long-term ambitions.

A thank you to Sebastian
Traffic Lab was founded in 2014, and the platform we're building on today is a direct result of the vision, energy, and hard work of our founder, Sebastian Agerskov. His contributions to this company, from a basement startup to a leading iGaming affiliate business, have been extraordinary. We are grateful for everything he built, and we're proud to carry it forward.

What's next for Traffic Lab?
The management team leading this next chapter includes CEO Peter Gunni, CFO David Casado Vazquez, Chief SEO Officer Claus Christensen and CTO Oisin Mac Giolla Chuda. Also, with one third of the wider team now holding a stake in the business, Traffic Lab enters this new phase with greater alignment, ambition, and energy than ever before.

Power Affiliates 2026
And to top it off, we're proud to share that Traffic Lab has been ranked #10 in the EGR Power Affiliates 2026 rankings. Holding a top-10 position among the world's biggest affiliates, while simultaneously executing a transformational shift in our ownership model, says everything about where this company stands, and where it's going.

The next chapter of Traffic Lab starts now. Let's build it together.

02 TrafficLab News - Traffic Lab Announces Acquisition of CasinoWings

News article published 1st of November 2024

Traffic Lab Announces Acquisition of CasinoWings

Traffic Lab is thrilled to announce the completed acquisition of CasinoWings, a leading Swedish site known for its strong SEO presence and user-focused design. This acquisition represents a key step forward in our commitment to expanding Traffic Lab's footprint and delivering even greater value to our partners and players.

The acquisition of CasinoWings aligns seamlessly with our strategic vision of bringing innovative, user-centered iGaming experiences to players and serving our partners’ evolving needs. By combining Traffic Lab's expertise with CasinoWings' established presence, we are excited to strengthen our market reach in Sweden and enhance our offerings in the Nordic region.

Founded in 2015, CasinoWings has earned a reputation as one of Sweden's premier iGaming platforms, known for its quality content and dedication to providing a streamlined, enjoyable experience for users. CasinoWings' strong industry standing and loyal user base perfectly reflect Traffic Lab's commitment to empowering players and setting new standards in the iGaming industry.

“This acquisition is an exciting addition to Traffic Lab, and to further solidify our market leading position” says Peter Gunni, CEO of Traffic Lab. “By welcoming CasinoWings into our portfolio, we reinforce our commitment to innovation, growth, and delivering exceptional value. Together, we are poised to bring our partners and players more dynamic, impactful offerings in iGaming.”

With CasinoWings now part of Traffic Lab, we look forward to leveraging our combined strengths to provide our partners with expanded resources and the tools they need to succeed. We extend our gratitude to our team members and partners for their continued support as we embark on this exciting new chapter.

03 TrafficLab News - Embracing Change: A CEO's Journey Towards Balance and Growth

News article published 13th of May 2024

Embracing Change: A CEO's Journey Towards Balance and Growth

In the fast-paced world of business, transitions are not just inevitable; they are often essential for personal growth and organizational progress. Recently, we had the opportunity to sit down with Sebastian Agerskov, the visionary founder behind Traffic Lab, as he shared his decision to step back from his role as CEO. His reasons reflect a deep understanding of the importance of work-life balance and a commitment to more responsibility to the rest of the organization.
Let's delve into his insights on this pivotal decision and what lies ahead.

Prioritizing Family and Health
When asked why now was the right time to step back as CEO, Sebastian emphasized his desire to prioritize his family and health. In today's hyperconnected world, it's all too easy for executives to become consumed by their roles, often at the expense of their personal lives. By recognizing the desire to step back, Sebastian sets an inspiring example of the importance of self-care and maintaining meaningful relationships outside of the company.

Embracing New Projects
Looking forward, Sebastian expressed excitement about having more time to dedicate to new projects that he can be hands-on with. This eagerness to explore new opportunities highlights his entrepreneurial spirit and willingness to embrace change. It's a testament to his dedication to innovation and continuous learning, qualities that have undoubtedly contributed to the success of Traffic Lab.

Reflecting on Fond Memories
As part of stepping back, Sebastian acknowledges that he will miss going to the office every day and seeing the people he has worked with. This sentiment speaks volumes about the strong bonds he has formed within the company. Though his role may change, his impact on the company's culture and camaraderie will endure.

Pride in Collaboration and Achievement
When asked about his proudest achievement, Sebastian humbly credited the opportunity to work with bright people. This emphasis on collaboration and teamwork reflects his belief in the power of collective effort. His legacy is not just measured in profits and milestones but in the growth and development of those he has inspired along the way.

Lessons Learned and Future Outlook
As a CEO and Founder, Sebastian shared a valuable lesson he will carry with him into the future: keeping it simple, lean, and effective throughout all stages. This commitment to efficiency and focus underscores his strategic mindset and practical approach to business. It's a philosophy that has guided Traffic Lab through both challenges and triumphs and will continue to shape its trajectory in the years to come.

Confidence in the Future Looking ahead, Sebastian expressed confidence in the company's future, emphasizing that success ultimately hinges on execution. His unwavering belief in the team's ability to deliver results speaks to his trust in their talents and dedication. While his role may change, his commitment to the company's mission and vision remains steadfast, ensuring a seamless transition and continued growth.

In conclusion, Sebastian's decision to step back as CEO marks not just the end of an era but the beginning of a new chapter filled with opportunity and growth. His dedication to family, health, and personal fulfillment serves as a reminder that true success is measured not just in professional achievements but in the balance and happiness we find in all aspects of our lives. As Traffic Lab charts its course forward with a new CEO, Sebastian's legacy of leadership and integrity will continue to inspire and guide the company towards ever greater heights. Traffic Lab’s new CEO will be Peter Gunni, who has worked in Traffic Lab since 2017. He started working in the Marketing Department where he shortly after became CMO. When commercial data became a focal point for Traffic Lab a few years later, Peter shifted his focus to achieve better results via data. This shift made him CCO where he was leading a department of 4 subdepartments. Leading comes natural to Peter which makes him a great successor for Traffic Labs future.

04 TrafficLab News - See you soon at ICE & iGB Affiliate, London!

News article published 19th of January 2024

See you soon at ICE & iGB Affiliate, London!

As February approaches, our company is gearing up for an exhilarating journey to two prominent events in London – ICE Gaming and iGB Affiliate. Our appearance at these two major events (happening right next to each other, at ExCel London, almost simultaneously) does not only mark our presence in the heart of the iGaming industry but it also signifies Traffic Lab’s commitment to cultivation and nurturing of our connections and the pursuit of new partnerships.

In an industry that thrives on connection, relationships and collaboration, these events serve as vital platforms for networking, knowledge exchange, and the exploration of mutually beneficial opportunities.

ICE Gaming is a premier gaming event that draws operators, payment providers and game providers from across the globe. Traffic Lab sees this as an exciting opportunity to engage with key stakeholders in the industry and foster more lasting relationships that will benefit all parties.

Following ICE, our journey continues to iGB Affiliate 2024, an event tailored for affiliates and partners, where the focus will be on meeting with our existing partners, fostering relationships, and discussing collaborative ventures. The team is really looking forward to engaging in many insightful conversations, sharing updates on ongoing projects, and collectively shaping the future of our partnerships.

We are hoping to see many of our partners there!

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