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Here you'll find the latest new on Traffic Lab. We regularly attend iGaming conferences across the world, and can often be found at profession-specific conferences in Denmark and abroad. Our news page also contains updates on office life, industry press coverage, and award-nominations. There’s always something happening at Traffic Lab!

News article published 27th of March 2020
TrafficLab News - 2 Weeks Quarantine Extension – We are ready!

2 Weeks Quarantine Extension – We are ready!

COVID-19 has taken its toll on global society. In Denmark, the government is doing what they can to stop the virus from spreading and has chosen to prolong the already existing quarantine until the 13th of April. This also means that Traffic Lab’s office at Bredgade will remain closed and we will continue working from home.

By now we have been working from home for two weeks and the whole situation taken into account, we are doing very well. It has been comforting to experience how our organization continues to function despite the new surroundings, and so far there haven't been a problem that we have not been able to solve.

Most of us have already moved our workstations from Bredgade to our home to get as comfortable as possible. We are in good spirit, open for business, and ready for another two weeks of home office.

We hope that every part of the world will do their job to help bring this pandemic under control.

Stay home and healthy everyone!
News article published 12th of March 2020
TrafficLab News - Update regarding Coronavirus in Denmark

Update regarding Coronavirus in Denmark

As of 11.03.2020, there were 514 cases of contamination with Covid-19 in Denmark. In light of this, the Danish Government has issued guidelines to prevent further spread of the virus. As of now, the guidelines have the following impact on the public:

  • All non-essential public personnel is sent home
  • All public institutions (including schools, institutions, and libraries) are shut down
  • All private businesses are encouraged to send their employees home

Following the recommendations of the Danish Government, Traffic Lab’s office at Bredgade will be shutting down from 12.03.20 to 30.03.20. We continue working from our homes and follow the latest developments.

Fortunately for us, we’re a digital business, and thus in no way as affected as many other Danish businesses are. The majority of us will be able to continue work without any serious obstructions, and we expect to be as responsive as always to our business partners.

We hope that we can all help each other bring this pandemic under control very soon.

Stay healthy everyone!

News article published 21st of Febuary 2020
TrafficLab News - Winners go to Aspen!

Winners go to Aspen!

It’s never boring to work at Traffic Lab. Not least due to the many exciting competitions hosted by our business partners!

Recently we were at it again: Bethard Group launched a competition for creating as much traffic as possible for Bethard’s brands between 15th of December till 15th of February 2020. We accepted the challenge and won a trip to Toronto and Aspen for two!

Given that the generation of the handsome number of leads to Bethard was a team effort entirely, we only saw it fair to draw lots for the 2 tickets. So it happened that Per from Tech and Morten from Graphics hit the numbers and won this good-looking Bethard-adventure:

  • Flight from London – Toronto – Aspen – London
  • 3 nights’ accommodation in a double room in Toronto, and 3 nights’ accommodation double room in Aspen
  • 1 NHL game with a meet and greet with the players from Toronto Maple Leafs
  • 1 NBA game in Toronto
  • 2 days of skiing in Aspen, Colorado’s Rocky Mountains

Morten and Per are looking forward to 6 days full of fun and excitement. Last time out skiing was more than 10 years ago for both of them, so their skills will be put to the test. However, both are quite big fans of NHL and have followed the Danish hockey league for some years, so they are looking very much forward to the meet and greet.

Big congratulations to Morten and Per and once again thanks to Bethard Group for the event!

You can read more about the competition and see the leaderboard here

News article published 4th of Febuary 2020
TrafficLab News - Greetings from SEOday 2020!

Greetings from SEOday 2020!

SEO is a complex and volatile field and the competition within the iGaming industry is tough. As a result, our SEO team always makes it a priority to stay updated within their field. For this reason, Claus, Kasandra, and Katarina took a ride to Jutland to participate in SEOday 2020.

The SEOday 2020 conference was held at Comwell in Kolding, Denmark, on the 29th of January 2020. About 350 people from many different companies participated, and more than 20 acknowledged speakers from Denmark and abroad presented their thoughts about the SEO industry in 2020 and beyond.

SEOday has been taking place for some years now. This year’s conference was mainly focused on adapting existing SEO methods and technologies to new challenges and algorithm updates. Furthermore, the event presented practical and strategic examples of SEO business cases.

The main takeaways for our SEO team were:
• Featured snippet & Schema Mark-ups
• SEO Competitor Benchmarking
• TF-IDF analysis
• Internal Linkbuilding

News article published 31st of January 2020
TrafficLab News - Traffic Lab sells Danish SEO sites

Traffic Lab sells Danish SEO sites

From the 1st of February, Traffic Lab will no longer own their Danish SEO sites after selling them to Game Lounge.

The choice to sell the Danish SEO sites is made to focus on other brands in Traffic Lab’s portfolio. This includes long-standing brands such as www.kasinohai.com and www.casinobernie.com. In addition to expand into new markets such as the United States and Romania.

“The decision to sell our Danish SEO assets has been on the table for some time, as we always try to expand into other profitable markets. The sale will free up more manpower and funds for future projects.” explains CEO & Co-Founder Sebastian Agerskov.

The Danish SEO-sites have achieved great results over the years and rank on several high-value keywords, making them dominant on the Danish market.

“As a Denmark-based company we have always had the Danish market close to our heart and the performance of the sites has been satisfying. However, we believe the future for the company lies outside the Danish borders and we are looking forward to increase our attention on other larger and potentially more profitable markets in and outside of the European union.” He further explains.

The takeover of the Danish SEO-sites will be the 1st of February and Game Lounge will take full control of all assets associated with the websites except existing deals with casino operators.

Traffic Lab is an affiliation company that manages several casino sites across Europe and North America and was recently nominated for the EGR Nordic 2020 Awards.

For more information:

Toke Joensen, Chief Sites Officer

toke@trafficlab.dk

+45 26 78 67 50 (Company phone)