Traffic Lab Office
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About Us

Founded with an Experimental Spirit

Traffic Lab was founded by Sebastian Agerskov and Tuomas Jauhiainen in 2013. Our business was originally focused on the Scandinavian markets, but today we’re active all over the world.

Tuomas and Sebastian met each other through the lead-generation industry in Finland. Together the two of them started to think internationally, and as time went by, the product catalog came to include iGaming, mostly as an experiment.

Tuomas and Sebastian soon realized that they’d found a gap in the market and merged their businesses into what is Traffic Lab today. In this manner, what began as an experiment soon developed into a successful entrepreneurial business.

Although Traffic Lab has long since outgrown the stage of a start-up project, it’s the intention for the experimental spirit to live on. We want a creative laboratory where there’s room to try out new things and to believe in what is different.

Flexibility and Passion

At Traffic Lab we aim to minimize bureaucracy and create a greater sense of joy in going to work for the individual. For this reason, we operate with a flat business structure. This gives us a flexible workflow with lots of interaction between colleagues: All tasks can be discussed freely between us, and everyone gets a say when it comes to decision-making processes.

Our flat business structure brings larger engagement on a day to day level. It enables us to follow our passions and even to try out new paths entirely. Hence today we have several colleagues who work in different departments than when they first started.

We’re proud of the special atmosphere we’ve managed to cultivate in our laboratory. People meet each other as equals and relationships between departments are good. The positive ambiance at our office is also very much due to the fact that we actively prioritize fun and social events.

Tech and front-end
Peter on the phone

An Autonomous Business

Traffic Lab was funded with equity capital. There are no external investors and no growth targets to be met on behalf of third parties.

As an autonomous business, we don’t let annual cycles and quarterly plans dictate our everyday. Objectives and ambitions are plenty, but we don't hire people on the basis of Excel sheets in order to show off an attractive growth curve. Rather, we secure new and creative forces when the time is right.

Flowchart of our workprocess

The Power of Teamwork

When we sign in at “the lab” we give each other a fist-bump and say good morning. Since we've grown, this has become a somewhat time-consuming process, but we still think it’s all worth it. This is because our morning greeting says a lot about the sense of teamwork we aspire for: With us, there are no walls between departments, and no need for the management to dictate the course of action. This is possible because all of us are experts in our fields whilst at the same time dedicated team players.

Our team spirit is the determining factor behind the great results we've achieved so far. Behind each of our products lies a collaboration process that has involved several departments and a lot of dialogue. Meetings often times end up with a different - and better – outcome than the one we had first imagined.

Chemistries Combined

At Traffic Lab we embrace diversity - also on a personal level. Our colleagues come from different backgrounds and live different lives. What we have in common is honesty, empathy, and respect for each other.

On a professional level, too, we gravitate towards the unique. In our recruitment processes, we often prefer candidates with some kind of expert knowledge, no matter how quirky it may be.

In brief, there's no such thing as a Traffic Lab uniform, neither when it comes to dress nor mentality. We believe that a laboratory performs the best when there are several chemistries in the mix!

Seo team
Graphics and front-end

Professional Balance

‘Balance’ is an important word for us. Everyone needs to feel that there's a healthy balance between routine assignments and passion projects, as well as work-life and time off. We believe that this creates the best foundation for growth and creativity.

Our colleagues enjoy great freedom as well as great responsibility. There's always an assignment that one is looking forward to coming to work for, either because one thinks it's interesting or because one has the possibility to learn something new.

There are common work tasks that need to be lifted, and here we all do our part, regardless of titles. However, we’re good at showing consideration towards one another. This is something we achieve through dialogue, and there’s often a bubbly atmosphere in 'the laboratory' where vivid conversation mixes with background music from our common music system.

"Our healthy work culture and innovative leadership lays the foundation for the results that makes Traffic Lab the best!"
SEO talk

A Non-competitive Work Environment

At Traffic Lab individual responsibility and the possibility to add one’s personal touch to a project is accompanied by a non-competitive work environment. We’ll rather collaborate than sharpen our elbows. And there should be room for evolving and learning new things within one’s field.

We want work-life at Traffic Lab to create the foundation of a stress-free lifestyle. Thanks to a company structure that doesn't focus on individual achievements, we experience very little overtime. On the other hand, we experience happy colleagues and stunning results!

Email guys

Our Values



Whether it's a matter of optimizing our websites, creating new SoMe campaigns or testing out products, it's a team effort. This makes work more enjoyable, and it adds to one’s skills.



In our laboratory we love to try out new things. We constantly experiment with new technologies and always strive to put a unique imprint on our products. Everyone’s ideas are heard and valued regardless of job title.



Well-being and work satisfaction are high priorities to us. The keyword is ‘balance’ both when it comes to passion projects and routine tasks, as well as to work-life and time off. We provide proper office settings and a positive work environment for all.