Traffic Lab was founded by Sebastian Agerskov and Tuomas Jauhiainen in 2013. Our business was originally focussed on the Scandinavian markets, but today it’s active across the world.
Tuomas and Sebastian met through the affiliate industry. At the time, the both of them were running their own companies dealing among other things with sales of magazines and lead generation, primarily in Finland. Together the two of them started to think internationally, and as time went by, the product catalogue also came to include online casino, mostly as an experiment.
Tuomas and Sebastian quickly realized that they’d found a gap in the market with online casino, and soon merged their businesses into what is Traffic Lab today. In this way, what began as an experiment developed into a successful entrepreneurial business.
Although Traffic Lab has long since outgrown the stage of a start-up project, it’s the intention that the experimental spirit will live on. We want a laboratory where there’s room to try out new things and to believe in what is different.
Traffic Lab was funded with equity capital. There are no external investors and no growth targets to be met on behalf of third parties.
As an autonomous business we don’t let annual cycles and quarterly plans dictate our everyday. Objectives and ambitions are plenty, but we don't hire people on the basis of Excel sheets in order to show off an attractive growth curve. Instead, we secure new and creative forces when the time is right.
Flexibility and Passion
At Traffic Lab we aim to minimise bureaucracy and create a greater sense of joy in going to work for the individual. For this reason, our approach takes onset in a flat business structure. This gives us a flexible workflow with lots of interaction between colleagues: All tasks can be discussed freely between us, and everyone gets a chance to voice their opinion when it comes to decision making processes. After all, great ideas don’t depend on job titles!
Our flat business structure brings larger engagement on a day to day level. It enables us to follow our passions and even to try out new paths entirely. Hence today we have several colleagues who work in different departments to when they first started.
Being flexible doesn’t mean that there’s no backbone to our business. A clearly outlined structure helps us eliminate any unnecessary distractions on a daily level and makes us ever ready to deal with change. However, we consider our structure to be guiding rather than prescriptive.
We’re proud of the special atmosphere we’ve managed to create in our laboratory. People meet each other as equals and relationships between departments are good. The positive ambience at office is also very much due to the fact that we actively prioritise fun and social events.