Book of the dead slot machine jackpot

Empowering the players!

Making an informed decision has never been easier. Traffic Lab is an affiliate technology company based right in the beating heart of Copenhagen. Our dream is that every individual will choose our comparison services and feel informed before making their digital purchase decision. We are on a mission to make iGaming as transparent as possible, so the players will find the best match for them, and our partners will get the best players into their fold. The greatest successes will be achieved when everyone finds what they are looking for, and we always do our best to serve both players and partners alike.

We think outside the box and come up with solutions that make our comparison sites stand out amongst the competitors and our dedicated team is never resting on our, already, successful way of operating. There is always room for improvement. and we will not quit even if we are ahead.

This is Traffic Lab, and we are on a never-ending mission for you.

Show me more
decorative arch Website design floating above other website

Digital experts with a creative edge

A Creative Laboratory in the Heart of Copenhagen

Traffic Lab employs an array of experts within fields ranging from programming to SEO. We develop all our solutions in-house and can therefore stand behind them fully. We are constantly developing and testing new concepts, and regularly add new product types to our portfolio. We are active across the entire globe and are always on the lookout for new markets to explore.

Our office is located in Nordhavn, close to the center of Copenhagen. We like to keep it relaxed and informal here at our ‘lab’, both colleagues and departments in between. We work together as a team while inspiring one another but also challenging each other’s views, beliefs and practices. This is our deductive recipe for developing the state-of-the-art solutions that make us true visionaries in the industry.

Vision & Mission

Hold the vision, trust the mission

Our dream is that every individual will choose our comparison services and feel informed before making their digital purchase decision, hence our vision is to establish Traffic Lab as a front runner in the industry and succeed in building the next generation iGaming products that create true value for both players and providers. Consequently, in order to make iGaming as transparent as possible, our mission is to cultivate an exceptional work environment where the mixture of efficiency, technologies, creative powers and experiments help improve our underlying business strategy, and generate an inspiring atmosphere allowing professional and personal development for the people involved.

Our CEO standing in window smiling dots decorative


Joining forces is the key to success!


Seeking shared success

Connecting, and creating genuine, long-lasting partnerships based on open dialogue and transparency are in the very core of our business. With our partners we share the unified business goals of creating volumes of quality traffic and increased revenue streams, and we believe that close cooperation - degree of unity- is the key for realizing our joined ambitions.


Data Driven





Greater than the sum of its parts

Traffic Lab brings together a bunch of diverse individuals with our distinct expertise and passions, ideas and characters, unified by our efforts of working towards creating something exceptional together. Feeding into the phenomenal group dynamics and smooth interaction we aim to create unity amongst different departments and individuals at Traffic Lab. This particular synergy means that Traffic Lab is more powerful as a unit than as the sum of its parts.


Social work and non-competitive environment

Employee development


Creative Freedom

We take unity seriously

Join our Knowledge Day

video thumbnail image
Learn more

Minimal bureaucracy

An Autonomous Business

Traffic Lab was funded with equity capital. In this sense we are independent as there are neither external investors nor growth targets to be met on behalf of third parties.

As an autonomous business, we don’t let annual cycles and quarterly plans dictate our everyday. Objectives and ambitions are plenty, but we don't hire people based on numbers on Excel sheets in order to show off an attractive growth curve. Rather, we secure new creative forces when the time is right and when it makes sense for us.

flower close upkasandra workingmarmorkirkennicolai smiling


Our Own Greatest Driving Force

Traffic Lab maintains partnerships with many of the world’s leading iGaming. We use our knowledge and technical expertise to create great platforms in order to get their brand into the hands of the players.

We are an independent company. The business model allows us a gracious amount of freedom in our work. We decide which projects to work on and how to approach them. There are no deadlines coming from outside and no external entities dictating our workflow.

Meet the team
Peter presenting Hand holding a cup of tea With a drawing pad


Affiliate Marketing In a Nutshell

Affiliate Marketing step1

01: New Product

The Brand owner has a product or service that they would like to promote

Affiliate Marketing step2

02: Contact Affiliate Network

The Brand owner reaches out to an affiliate in order to get more visibility and sales

Affiliate Marketing step3

03: Affiliate Marketing

The affiliate adds the product to its comparison websites where the user can read all the relevant information about the product and compare to other products

Affiliate Marketing step4

04: Affiliate Link Activated

Customers click the affiliate link of the product they wish to read more about, and visit their landing page

Affiliate Marketing step5

05: Performance-based Commission

The brand owner will pay the affiliate a commission based on the actions of the customer, which can be negotiated between affiliate and brand before the cooperation begins

lunch outsidemarmorkirken metrosummer-outingpeter party
Discover more

Be a part of the team

Become our new colleague!

Would you like to be part of our team? – We are happy to receive unsolicited applications. Maybe you have exactly the skills we never knew we needed!

Start by taking a look at our career section:

Career section

Recent blog posts

What's brewing in the lab

Embracing Change: Our Journey to a New Workspace


Embracing Change: Our Journey to a New Workspace

At Traffic Lab, we’ve always believed in embracing change as a catalyst for growth. In February 2024, we embarked on an exciting new chapter ...

Continue reading
Traffic Lab is moving! Goodbye to Bredgade


Traffic Lab is moving! Goodbye to Bredgade

It is with both a sweet and sour feeling to announce that the headquarters of Traffic Lab is moving! Today, the 26th of January 2024 marks the day ...

Continue reading
Cheers to a Remarkable 2023, Eyes Set on 2024 Horizon


Cheers to a Remarkable 2023, Eyes Set on 2024 Horizon

As we close the chapter on 2023, it’s with immense pride and gratitude that we reflect on the moments that defined our journey this year. Our...

Continue reading