Traffic lab

A Creative Laboratory in the Heart of Copenhagen

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Empowering the players!

Traffic Lab is a full-service marketing company specialized in iGaming. We represent our partnering iGaming companies through all viable digital marketing channels. We build comparison websites and tools to provide a better product selection and more transparency for the players worldwide.

The universe of iGaming may come off as ambiguous and cryptic. Our goal is to empower the players by providing them the best available tools and up-to-date information. We do this, because we believe that happy players keep coming back to our websites, using our products and features. And maybe even tell their friends about it.

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CasinoBernie website floating above Kasinohai website

Digital experts with a creative edge

A Creative Laboratory in the Heart of Copenhagen

Traffic Lab employs an array of digital experts within fields ranging from programming and graphic design to SEO and SoMe. We develop all our solutions in-house and can therefore stand behind them fully. We are constantly developing and testing new concepts, and regularly add new product types to our portfolio. We are active across the entire globe and are always on the lookout for new markets to explore.

Our office is located at Bredgade in the center of Copenhagen. We like to keep it relaxed and informal here at our ‘lab’, both colleagues and departments in between. We work together as a team while inspiring one another but also challenging each other’s views, beliefs and practices. This is our deductive recipe for developing the state-of-the-art solutions that make us true visionaries in the industry.

Vision & Mission

Hold the vision, trust the mission

Our vision is to establish Traffic Lab as a front runner in the industry and succeed in building the next generation iGaming products that create true value for both players and providers. Consequently, our mission is to cultivate an exceptional work environment where the mixture of efficiency, technologies, creative powers and experiments help improve our underlying business strategy, and generate an inspiring atmosphere allowing professional and personal development for the people involved.

Unity

Joining forces is the key to success!

Partnerships

Seeking shared success

Connecting, and creating genuine, long-lasting partnerships based on open dialogue and transparency are in the very core of our business. With our partners we share the unified business goals of creating volumes of quality traffic and increased revenue streams, and we believe that close cooperation - degree of unity- is the key for realizing our joined ambitions.

Transparency

Data Driven

Agile

Reliable

Quality

Synergy

Greater than the sum of its parts

Traffic Lab brings together a bunch of diverse individuals with our distinct expertise and passions, ideas and characters, unified by our efforts of working towards creating something exceptional together. Feeding into the phenomenal group dynamics and smooth interaction we aim to create unity amongst different departments and individuals at Traffic Lab. This particular synergy means that Traffic Lab is more powerful as a unit than as the sum of its parts.

Diversity

Social work and non-competitive environment

Employee development

Teamwork

Creative Freedom

Welcome to Traffic Lab

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Minimal bureaucracy

An Autonomous Business

Traffic Lab was funded with equity capital. In this sense we are independent as there are neither external investors nor growth targets to be met on behalf of third parties.

As an autonomous business, we don’t let annual cycles and quarterly plans dictate our everyday. Objectives and ambitions are plenty, but we don't hire people based on numbers on Excel sheets in order to show off an attractive growth curve. Rather, we secure new creative forces when the time is right and when it makes sense for us.

Freedom

Our Own Greatest Driving Force

Traffic Lab maintains partnerships with many of the world’s leading iGaming companies through affiliate marketing. We use our knowledge and technical expertise to get their brand into the hands of the players, and in turn we receive a commission.

We are an independent company. The affiliate model allows us a gracious amount of freedom in our work. We decide which projects to work on and how to approach them. There are no deadlines coming from outside and no external entities dictating our workflow.

Meet the team

Morten wearing headphones working in Premiere Pro

THIS IS HOW IT WORKS

Affiliate Marketing In a Nutshell

01: New Product

Brand owner has a product or service that they would like to promote

02: Contact Affiliate Network

Brand owner reaches out to an affiliate in order to get more visibility and sales

03: Affiliate Marketing

The affiliate advertises the product through diverse marketing campaigns

04: Affiliate Link Activated

Customer clicks an affiliate ad and makes a purchase of product

05: Performance-based Commission

Brand owner pays the affiliate based on performance i.e. when their marketing campaigns convert

Testimonial

"Traffic Lab have proven to be one of the most reliable partners for Crazeplay Casino from day 1. Their knowledge and commitment are surely a winning recipe for any reputable online casino. Their best virtue is surely their consistency in delivering high quality players consistently."

Richard Emmerson - Craze Play

"We have been working successfully with Trafficlab for almost a year with our brands portfolio in Finland. Together, we've managed to balance profit and sustaining a great partnership. We're very happy with the results and know that we will continue to be that with our upcoming new brands as well. Oliver Fjätström Zetterberg - Country manager and Market specialist at Ivy affiliates"

Oliver Fjastrom - Ivy Affiliates

"As one of our key commercials partners we have been working with Traffic Lab for many years now and the relationship only keeps getting stronger. Apart from delivering great traffic every month without fail, they are a breath of fresh air to work with!"

Liz Bowell - Leo Vegas

See all partners

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Be a part of the team

Become our new colleague!

Would you like to be part of our team? – We are happy to receive unsolicited applications. Maybe you have exactly the skills we never knew we needed!

Start by taking a look at our career section:

Career section

Recent blog posts

What's brewing in the lab

Blog

Already wrapping up another year?

This 2021 is coming to an end. It feels that it was just a couple of weeks ago that we were celebrating the opening of our basement or even p...

Blog

Coming back to the office: it’s time to celebrate!

Last month was an important one for us as it was filled with plenty of positive news and changes that we want to shar...

Blog

Lockdown anniversary: are we still the same after all?

March 2021 is almost over, and it feels like the pandemic is too. The same pandemic that got the world into lockdown a year ago. However, no one ha...

Some of our longstanding partnerships

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