This is how we do it
Affiliate Marketing in Traffic Lab
The basic affiliate model is commonly used in the iGaming industry. To put it down in 5 simple steps, this is how we work with affiliate marketing at Traffic Lab.
Step by Step
The iGaming operator wants to promote their product (ex. Bet365).
The iGaming operator engage with the affiliate to get more visibility and sales (ex. Traffic Lab).
The affiliate advertises the product by adding it to it’s comparison websites. The players can now easily find information about the product. In addition, the affiliate also advertises the comparison websites through diverse marketing campaigns and platforms.
The player clicks on affiliate’s comparison website when they find the iGaming operator they want to play at.
The iGaming operator pays the affiliate based on performance i.e. when the players start using their product.