Services

Traffic Lab was one of the pioneers of SoMe marketing within the iGaming industry, and we currently promote brands on Facebook, Instagram, and YouTube all over the world. There is nothing to suggest that Social Media won’t become increasingly important for us in the future!

SoMe marketing has many opportunities: It is effective for expanding on existing audiences, but can also be used for retention. Whether a client wants more direct sales or sign-ups for a newsletter, SoMe marketing can be an important part of the solution.

At Traffic Lab we create comprehensive SoMe strategies to reach the specific goals of our clients. We are experts in setting up SoMe pixels and can provide the client with valuable data about their audience. At the same time, we use data to continuously optimize our campaigns.

We put our clients right where they want to be – at their customer’s preferred social platform!

E-mail marketing is a powerful tool when it comes to acquiring new customers.

At Traffic Lab we continuously generate e-mail leads from multiple countries and identify the right target groups for our clients. We pride ourselves on maintaining a high quality of leads, which is not least due to organic traffic coming from our other marketing channels.

Currently, we are working a lot with e-mail automation, and on generating exciting user journeys for our customers. This ensures that each lead is given a tailored e-mail to suit their needs.

Optimizing content to suit the individual gives us supreme conversion rates and ensures the continued satisfaction of our customers.

Search Engine Optimization refers to the practice of increasing organic web-traffic, essentially by complying with the success criteria of the search engine.

At Traffic Lab, we are experts in ranking on casino-related terms on Google. iGaming is one of the most difficult and competitive areas when it comes to SEO, but we own various comparison sites that rank on top keywords in multiple countries.

Our SEO department constantly follows updates in Google’s algorithms, track trending keywords and keep an eye on competitors. In that way, we get the most effective SEO outcome and make our clients’ brands rank stronger.

It is easy to see that quality is becoming increasingly important as a ranking factor in search engines. We create content that is both engaging to people and Google’s bots. Finding the right compromise between these two audiences is really what it is all about!

Display Banners have become as ordinary as billboards. The majority of webpages have areas designed for paid advertisement, and though banners may take various forms, you are usually not in doubt that you are looking at a piece of advertisement.

Display campaigns have several advantages. They are great for brand awareness, easy to monitor and measure, and to a large extent, you can design them exactly as you wish. On the downside, display banners generally have very low click rates. However, if you know where to show your ads and optimize them properly, they can be a very powerful retention channel.

At Traffic Lab, we use display marketing mainly for retargeting existing customers. This gives us tangible results as well as ever more refined customer data.