Services

We transform data into valuable players. To us, performance has no limits.

As one of the industry leaders of SoMe marketing within the iGaming industry, we put our clients right where they want to be – at their customer’s preferred social platform! Our dedicated team of certified digital marketing specialists uses technology to forecast campaign results and allocate media budgets.

We know that holistic, omnichannel digital marketing strategies are what will drive transformational growth across our clients’ entire businesses.

We are here to set you apart from the competition by focusing on customer-centric campaigns, data-driven decision-making, and relentless testing to stay ahead of the curve.

Our SoMe advertising is highly powerful, performance driven and personalized.

Direct marketing is a powerful tool when it comes to converting, retaining and reactivating customers.

At Traffic Lab we continuously generate leads from multiple channels and countries, meaning we have had to build a solid strategy to identify the perfect target groups for each client. We pride ourselves on maintaining a high quality of content and constantly strive to stay up to date with the latest trends.

We are working extensively with automation, more specifically on generating exciting and personalised user journeys for our customers. This ensures that each lead receives tailored messages in line with their wants and needs. Optimising content to suit the individual gives us supreme conversion rates and ensures the continued satisfaction of our customers.

Search Engine Optimization refers to the practice of increasing organic web-traffic, essentially by complying with the success criteria of the search engine.

At Traffic Lab, we are experts in ranking on casino-related terms on Google. iGaming is for sure one of the most difficult and competitive areas when it comes to SEO, but we own various comparison sites that rank on numerous top keywords in multiple countries.

Our SEO department constantly follows updates in Google’s algorithms, tracks trending keywords and keeps an eye on competitors. In that way, we get the most effective SEO outcome and make our clients’ brands rank stronger.

It is evident that quality is becoming increasingly important as a ranking factor in search engines. We create content that is both engaging to people and Google’s bots. Finding the right compromise between these two audiences is really what it is all about!

Most webpages have sections designed for paid advertisement, and though banners may take various forms, you are usually not in doubt that you are looking at a piece of advertisement. Display banners are the billboards of the digital age.

Display campaigns have several advantages. They are great for brand awareness, easy to monitor and measure, and to a large extent, you can design them exactly as you wish.

On the downside, display banners generally have relatively low click rates. However, if you know exactly where to show your ads and the appropriate tricks to optimize them properly, Display Campaigns can be a very powerful retention channel.

At Traffic Lab, we have successfully used display marketing for retargeting existing customers. This gives us tangible results as well as ever more refined customer data.