Meet the Traffic Lab
Executive Management





Chief Executive Officer
Peter Gunni
After high school, Peter served in the Danish military for seven years as a specialist (OR3) in light reconnaissance, stealth infiltration, resource gathering, and intelligence.
Peter began his career at Traffic Lab as a Media Specialist. He eventually stepped into leadership roles, including Head of Media Buying, CMO, and CCO, before becoming CEO in 2024. He also holds the distinction of being Traffic Lab’s seventh employee, contributing to the company’s early stages and present growth.
As CEO, Peter directs strategic vision, fosters cross-departmental collaboration, and champions innovative solutions to drive growth, ensuring Traffic Lab maintains its competitive edge and delivers impactful results.