Traffic Lab blog

2022 is now behind us and we are very excited to see what the new year will bring for Traffic Lab, but one thing is certain, that it will be a challenging yet rewarding year for Traffic Lab and all Traffic Labbers!

In this post you can read more about some of the highlights that happened over the course of 2022, as well as read an interview with the CEO, Sebastian Agerskov, concerning his thoughts about the year. Not to mention some hints of what to expect in the future!

How it started

We started the year off with having our first friday bar in person after Covid, which sure was amazing and definitely recharged our batteries to meet all colleagues yet again. And on top of that, we had another great reason to celebrate as Traffic Lab won the Affiliate of the Year Awards at the SiGMA iGaming festival in Dubai!

Besides that, we also got shortlisted at many industry events, such as the EGR Nordics Awards and IGB. We participated in several iGaming summits and SEO events around the world to broaden our presence and knowledge. All together, it was a successful year full of creating meaningful relationships, strong partnerships and connections.

Unfortunately the start of the year 2022 did also bring a deadful war with it. The horrible events occurring in Ukraine didn’t go unnoticed in the Lab and we joined the Save the Children Ukraine Foundation and the UN Crisis Relief in addition to participating in local collections to raise money for Ukraine. 

On the brighter side, Traffic Lab also took part in some sport events in Copenhagen to keep ourselves healthy and motivated. We participated in the Royal Run of Copenhagen as well as the DHL run, both with tremendous success as we are lucky to have colleagues with hidden sporty talents! In the beginning of summer, we came together with other leading industry affiliates and hosted a gathering at our headquarters for the occasion of watching Tour de France. The excellent views from our office simply had to be put into use as the Tour de France route came just by us.

Throughout the year…

We also hosted our amazing summer party where we got split into mixed groups, with a mission to paint a picture representing unity, some of which ended up like Picasso paintings, while others were less impressive. The day was continued with celebrations on a boat in Christianshavn as we ate some delicious food and had a lively dance floor with a private DJ.

As far as our favorite social occasions go, we continued with our popular Knowledge Days, to encourage our colleagues to meet not only at the office, but also outside of it, while learning something new and inspiring. At the same time we also had our team events where each team did a special activity outside of the office, be it a cooking class or playing laser tag.

Interview with the CEO – Sebastian Agerskov

We took the time to have a chat with Sebastian whom is the CEO of Traffic Lab about his opinion of the past year as well as some insights into the future.

How was the development of the company throughout the past year, in your opinion?

“We added a lot of new talents and clarified role descriptions, which has improved the workflows and clarified the responsibility areas at the company. There have been a lot of changes within the departments, but I think we handled it well and now it is more transparent. We were able to get a better technical structure to some of our major systems. Organizationally and structurally it has been the best year yet.”

Are you satisfied with the development of the past year?

“I am definitely satisfied, but there is still a lot of potential. I am definitely looking forward to 2023 and beyond.”

Is there something you would like to do differently in the next year?

“There are a lot of things I would still like to do differently, but I think we still need to spend more time to understand the different departments and how they work, and personally I need to be more available around the company to understand the actual needs of each employee.”

What would you say was the biggest success of the year 2022?

“When I look at January 2022 and December 2022, I can see that we have established a more common target, which is more organized, cooperative and proactive. We can see the results just by looking at our sites, which are ranking better and better.”

Is there something that surprised you in 2022?

“I think that I am going into every year expecting that something unexpected will happen, so that is the mindset in general to always plan ahead for something unexpected to take place.”

What are you looking forward to the most in 2023?

“I am very much looking forward to the new office opening in Malta, as well as to welcoming more employees and talent to the team. We will continue the journey with a structured way of working, building and ranking our sites, while elevating each department to work and communicate more together as a team. I am looking forward to seeing the fruits of our labor and to continue scaling the company as a whole.“

What is the toughest part of being a CEO?

“I would say one of the toughest things is to take the hard decisions whatever they might be, or to tell people when expectations are not met in a professional manner that comes across as constructive, not personal. In addition, long term planning and the communication hereof can be difficult, as how do you get everyone to understand certain decisions have to be taken now for the future that they might not see yet.” 

What is the most fun part of your job as a CEO?

“I think that the most fun part is seeing the people grow and become better today than yesterday. To see them learn new things, obtain more knowledge than myself on a given area and challenge my thoughts. That is what really inspires me and to see that not only the individual is doing better, but also the team is doing better. Seeing that you can rely on people that things are under control is really inspiring to me.”

Throughout 2022, our Traffic Lab family has grown with more than 25 new Traffic Labbers and we are very excited to see all the new faces, characters and nationalities contributing to the mix of our Lab! 2022 has definitely been a challenging journey, but it is an absolute pleasure to see all the results we have achieved together. Not to mention, all the great colleagues, partners, suppliers and other parties we cooperated and done business with in 2022. Thank you.