SEO is short for Search Engine Optimization. Basically, a search engine like Google will sort pages according how relevant it believes they are to a search term. The more relevant, the higher the page will figure in search results!
Search Engine Optimization refers to the practice of attempting to influence the judgment of the search engine, essentially by complying with its success criteria. This is done in order to make your page rank better, and thus receive more visitors.
Traffic Lab are experts when it comes to ranking on gambling related terms on Google. Casino is one of the most difficult and competitive branches when it comes to SEO, but we own various online casino sites in multiple countries that rank on top keywords.
Our SEO department constantly follows updates in Google’s algorithms, trending keywords and much more. In that way we get the most effective SEO outcome and make our clients’ brands rank stronger.
Working with online casino from a SEO perspective is different from working with so many other niches, because Google in general view casino sites as ‘spammy’. Getting the right amount of ‘link-juice’ thus require both hard work and cunning. Moreover, the online gambling business is about as competitive as it gets!
In spite of the inherent challenges to our SEO work, we have managed to bring a number of our sites to top positions on the most important keywords during the relatively short life span of the company.
Traffic Lab is among the top SEO contenders in the business. We have a highly productive team and supreme technical facilities that will ensure us continued growth in the future.
We credit our success in SEO to a number of factors, including a well functioning teamwork between SEO and content experts, a sound technical and graphic understanding, and the will to stay up-to-date and test new ideas. Also, a handsome working budget is necessary if you want to reach the top rankings!
It is easy to see that quality is becoming increasingly important as a ranking factor in search engines. We create content that is both engaging to people and Google’s bots. Finding the right compromise between these two audiences is really what it is all about!