Traffic Lab Office
Traffic Lab Logo

About Traffic Lab

About Us

Traffic Lab was founded by Sebastian Agerskov and Tuomas Jauhiainen in 2013. Our business was originally focussed on the Scandinavian markets, but today it’s active across the world.

Tuomas and Sebastian met through the affiliate industry. At the time, the both of them were running their own companies dealing among other things with sales of magazines and lead generation, primarily in Finland. Together the two of them started to think internationally, and as time went by, the product catalogue also came to include online casino, mostly as an experiment.

Tuomas and Sebastian quickly realized that they’d found a gap in the market with online casino, and soon merged their businesses into what is Traffic Lab today. In this way, what began as an experiment developed into a successful entrepreneurial business.

Although Traffic Lab has long since outgrown the stage of a start-up project, it’s the intention that the experimental spirit will live on. We want a laboratory where there’s room to try out new things and to believe in what is different.

Traffic Lab was funded with equity capital. There are no external investors and no growth targets to be met on behalf of third parties.

As an autonomous business we don’t let annual cycles and quarterly plans dictate our everyday. Objectives and ambitions are plenty, but we don't hire people on the basis of Excel sheets in order to show off an attractive growth curve. Instead, we secure new and creative forces when the time is right.

Tech and front-end
Sebastian

Flexibility and Passion

At Traffic Lab we aim to minimise bureaucracy and create a greater sense of joy in going to work for the individual. For this reason, our approach takes onset in a flat business structure. This gives us a flexible workflow with lots of interaction between colleagues: All tasks can be discussed freely between us, and everyone gets a chance to voice their opinion when it comes to decision making processes. After all, great ideas don’t depend on job titles!

Our flat business structure brings larger engagement on a day to day level. It enables us to follow our passions and even to try out new paths entirely. Hence today we have several colleagues who work in different departments to when they first started.

Being flexible doesn’t mean that there’s no backbone to our business. A clearly outlined structure helps us eliminate any unnecessary distractions on a daily level and makes us ever ready to deal with change. However, we consider our structure to be guiding rather than prescriptive.

We’re proud of the special atmosphere we’ve managed to create in our laboratory. People meet each other as equals and relationships between departments are good. The positive ambience at office is also very much due to the fact that we actively prioritise fun and social events.

Flowchart of our workprocess

The Power of Teamwork

When we sign in at “the lab” we give each other a fist-bump and say good morning. Since we've grown, this has become a somewhat time-consuming process, but we still think it's worth it. This is because our morning greeting says a lot about the sense of teamwork we aspire for: With us there are no walls between departments, and no need for a management dictating the course of battle. This is possible because everyone are experts in their fields whilst at the same time dedicated team players. The motivation to do a good job for ourselves and each other is simply greater than the motivation to please a management board or an external client.

We consider our close collaboration to be the determining factor behind the great results we've managed to create so far. Behind each of our products lies a collaboration process that has involved several departments. Meetings often times end up with a different - and better – outcome than the one we had first imagined.

Chemistries Combined

At Traffic Lab we embrace diversity - also on a personal level. Our colleagues come from many different backgrounds and live very different lives. What we all have in common is honesty, empathy and respect for others.

On a professional level, too, we endeavour towards the unique. This applies to both our business as a whole as well as to our individual departments. In recruitment processes we tend to prefer candidates with some kind of expert knowledge, no matter how quirky it may be.

In brief, there's no such thing as a Traffic Lab uniform, neither when it comes to dress nor mentality. We believe that a laboratory operates the best when there are several chemistries in the mix!

Content team
Graphics and front-end

Professional Balance

‘Balance’ is an important word for us. Everyone needs to feel that there's a healthy balance between routine assignments and passion projects, as well as between work life and time off. We believe that this creates the best foundation for growth and creativity.

Our colleagues enjoy great freedom as well as great responsibility. There's always an assignment that one is looking forward to coming to work for, either because one thinks it's interesting or because one has the possibility to learn something new.

There are of course common work tasks that need to be lifted, and here we all do our part, regardless of titles. No task is too big or too small for anyone, but we’re good at showing consideration towards one another. This is something we achieve through dialogue, and there’s often a bubbly atmosphere in the “laboratory” where vivid conversation mixes with background music from our common music system.

"Our healthy work culture and innovative leadership lays the foundation for the results that makes Traffic Lab the best!"
SEO talk

Foundation for Creativity

At Traffic Lab individual responsibility and the possibility to add one’s own touch to a project is accompanied by a non-competitive work environment. We’ll rather collaborate than sharpen our elbows. And there should to be room for producing great results as well as for learning new things within one’s field.

We want work life at Traffic Lab to be the foundation for a stress-free lifestyle. Thanks to a business structure that doesn't focus on individual performance, we experience very little overtime. On the other hand, we experience happy colleagues and innovative results.

The healthy work culture at Traffic Lab is supported by proper physical facilities including ergonomically correct working stations, stationary computers for all and the acquisition of whichever tools the individual may need. The social atmosphere of our laboratory is likewise actively supported by a foosball table and a TV lounge with Xbox. Moreover, we are very fond of our monthly after work Friday drinks as well as our annual excursions.

Our healthy work culture and innovative leadership lays the foundation for the results that makes Traffic Lab the best!

Email guys

Our Values

Teamwork

Cooperation:

Whether it's a matter of optimizing our websites, creating new SoMe campaigns or testing out new products, it's a team effort. In this way it all becomes more fun as well as more evolving!

Innovation

Innovation:

In our laboratory we love to try out new things. We are constantly experimenting with new technologies and always strive to put a unique mark on our products. Everyone’s ideas are heard and valued regardless of their job title.

Balance

Balance:

Wellbeing and job satisfaction have high priority for us. The key word is ‘balance’ both when it comes to passion projects and routine tasks, as well as to work life and time off. We encourage a balanced lifestyle through proper physical settings and a positive work environment.

Organisation

Tuomas and Sebastian are the visionary forces that started Traffic Lab and who continue to stimulate the growth of our laboratory. It is Sebastian who runs the business from day to day. In the best spirit of science, he always relates objectively to laboratory conclusions and navigate through great amounts of data with a steady hand. Meanwhile, Tuomas functions as a business developer, making sure that our laboratory is resilient against the challenges of the future.

employee
Sebastian
employee
Tuomas

SEO

As Traffic Lab’s answer to botanists, our SEO team cultivates organic traffic to perfection. The climate they’re working in is as challenging as one could imagine. However, still within very modest timeframes the team has managed to make our seeds blossom.

employee
Kasandra
employee
Is it you?

Marketing

The Marketing team is our spaceship headed for unknown galaxies. On their journey through the universe they create new customers, engage existing audience, run experiments and increase brand awareness. The vessel that our team commands is incredibly versatile. Traffic Lab is able to encounter players on all major platforms, including Social Media, E-mail, Display and SMS.

employee
Peter
employee
Mads
employee
Ian
employee
Niclas
employee
Frederik
employee
Jacob

Tech

The tech team are architects to the DNA that makes up Traffic Lab. A bubbling and busy department where you'll find talented programmers from several backgrounds. What all members of the team have in common is a passion for innovative solutions and a fearlessness of the unknown.

employee
Bernd
employee
Wayand
employee
Daniel
employee
Michael

Graphics

The mad scientists of our laboratory: The printmaker team create visual impressions that can be both luminescent and explosive as well as glossy and soothing. In close collaboration with many departments they bring together craftmanship and creativity in a powerful potion.

employee
Peter
employee
Kim

Frontend

Our front-end team are the rocket engineers who integrate Traffic Lab’s many technologies into complete products that are built-to-last. Paying careful attention to both user experience and reliability, our front-end team constantly strive for greater simplicity, lighter weight and perfection to every detail.

employee
Rasmus
employee
Steven
employee
Nicolai
employee
Is it you?

Business

A well-functioning laboratory needs proper funding and careful supervision. Our talented business department handles budgets and statistics for Traffic Lab’s wide array of experiments. Being conscious of our results - financially as well as conversion wise - is crucial when it comes to planning our next move.

employee
Kristoffer
employee
Cosmus
employee
Kenneth
employee
Is it you?

Sales

Our sales department are the scientists in the field. They participate in conferences, creates new business connections and makes the gambling industry aware of what our laboratory is capable of. Likewise, they nurture and expand existing customer relations with a professionalism that has become the hallmark of our business.

employee
Rasmus
employee
Kasper

Content

A bold team of content writers maintains and develops the content on our numerous websites. As if they were nuclear physicists in front of a blackboard, they rearrange and reformulate data to suit every context, all the while retaining and refining the nucleus of brand identity.

employee
Toke
employee
Frans
employee
Emil
employee
Tiitta
employee
Minttu
employee
Emilie
employee
Mikkel
employee
Mari

Office

Our Office team are skilled laborants with both feet planted on the ground and a solid knowhow of the chemistry that binds together a creative laboratory. With careful attention to detail, they make sure that the rest of Team Traffic Lab have fantastic days at work.

employee
Ziba
employee
Coco